Iconic Representations
Below are descriptions of campaigns inspired by a sense of Unconventional Financial Marketing™.
Note that industry-standard nondisclosure agreements ensure the confidentiality of project specifics; the same discretion applies to all client engagements with Manko Marketing Inc.
Rounding Up Diversification
Devised a 401(k) diversification campaign featuring materials all in the shape of a circle, including a brochure, postcard and poster. Encouraged a Top-5 healthcare company’s relatively young participant base to move 10% of total assets out of the most conservative option to more aggressive funds...in just eight weeks.
Animating Promotions
Created an animated character owl that visually branded a completely voluntary, global e-learning system for a Fortune 50 bank's cash management products and services. Campaigns consistently resulted in course enrollment rates of 20% on average vs. a 5% e-learning industry average.
Moving Visual ID
Developed a cohesive visual identity for the transaction banking unit of a Fortune 50 bank. Refreshingly identified traditionally staid products and services using movement of light, water and mechanical objects.
Groundbreaking Sponsorship
Formed an exclusive partnership for a Fortune 50 bank with a leading US treasury and corporate finance association and a major business consultancy. Developed the first-ever comprehensive, cross-industry treasury-management benchmarking study.
Enhancing Readability
Formulated and implemented print materials strategy for the transaction services division of a Top 20 global bank. Deployed across brochures, case studies, marketing sheets, etc., the concept reintroduces simplified language and increases visual appeal by communicating ideas via bulleted lists, graphics and photography.
Winning Clients and a Contest
Revamped client-facing Internet site for a Fortune 50 bank’s cash management department. Subsequent traffic increased exponentially and the site won a Best Bank WebAward from the Web Marketing Association.
